Bachmann Press Releases

W. Britain announces new U.K. & European distributor - Bachmann Europe, Plc

First Gear owners of the famous W. Britain range of model soldiers, is pleased to announce the appointment of Bachmann Europe Plc as the distributor of all W. Britain products in the UK and Continental Europe.

The last few years have seen phenomenal growth for the storied toy soldier maker. It is another golden age for W. Britain, and with a 119-year old history that is saying something! states Rich Knight, owner of parent company First Gear. With this success has come great opportunity to expand the brand into new markets, capitalizing first on the Royal Wedding in 2011 and now the Queens Diamond Jubilee and London Olympics in 2012.

To properly cover and service the expansion into new markets in the United Kingdom and Europe, W. Britain needed a company that combined a world class sales and marketing group with the reach, expertise and understanding in the unique toy and collectible/hobby market. Bachmann Europe Plc is the perfect fit.

Graham Hubbard, MD of Bachmann Europe could not be more pleased - Bachmann is absolutely thrilled with this opportunity, the esteemed W. Britain brand fits beautifully with our other classic British brands such as Graham Farish and dovetails nicely with our existing sales and marketing focus and philosophy. Bachmann Europe is a well established manufacturer and distributor of train and related hobby products in the UK and Europe. They employ an in house sales force of five with marketing, customer service, engineering and warehouse personnel for a total of 70 people in the UK and Germany. Their considerable familiarity with the U.K. and European markets and commitment to excellent customer service will allow a much broader and deeper exposure for W. Britain.

Effective immediately, Bachmann Europe Plc will take over the distribution of all W. Britain products in the UK and Continental Europe. Bachmann looks forward to welcoming you to their stands at the NEC Spring Fair, Nuremburg Toy Fair and the Model and Hobby Show in Coventry, www.modelandhobbyshow.co.uk

Please note that W. Britain remains wholly owned and operated by First Gear, its parent company since 2005, this is not a change of ownership.

W. Britain Detail, Quality and Authenticity Since 1893.

BE 2012-02

30 January 2012

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For further information please contact :

Dennis Lovett, Public Relations Manager,

Bachmann Europe PLC, Moat Way, Barwell, Leicestershire, LE9 8EY

Telephone: +44 (0) 1455 841756

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